Nic

Experience
I help early-stage founders and startups operationalise their people, process, and product.

As a full-stack startup operator and creative, I’ve helped scale numerous early-stage SaaS startups across growth, operations, and strategy.

With a generalist background and 5+ years of startup experience, I’m an expert learner, problem solver, and big-picture thinker. I quickly apply these strengths to set up processes and strategy that help teams do their best work.


Core Skills

Operations

Scaled remote team communication and workflow process from 3 to 15 people by capturing and organising internal knowledge in tools like Notion, Figma, Loom, and Linear

People & Culture

Planned 3 international offsites bringing remote team together to align on strategy and build connections + designed remote Onboarding Framework scoring a 90 eNPS.

Marketing

Developed GTM strategy at 5 startups, including one that added $2M to annual revenue rate in one month of an acquisition campaign

Finance

Created end-to-end accounting and payroll process for venture-backed startups.

Owned management of cashflow totalling £2.5M+ and utilising tools like Xero, Remote, and Deel.

Strategy & Visioning

Strategy Lead at 2 SaaS startups + created OKRs across multiple startups and projects that maintain a clear and measurable company strategy

Recruitment

Built out role definitions and recruiting system processes while also leading recruitment of 15+ mid-level to Head of technical and non-tech roles.

+ whatever else you need

I learn quickly, and I'm keen to get stuck in wherever you need me!

Secondary Skills

User Research

Led user research collection of over 1000 inputs via surveys, interviews, and user testing.

Customer Success

Implemented 3 highly-effective CRM tooling from lead management to customer support for audiences of SaaS demos of 50 to app users of 600,000+. Trained teams to integrate and utilise the new systems.

Copywriting

Utilised SEO strategies like long-tail keyword inclusion, and meta descriptions to execute a content strategy of social and blogs that led to 100% increase in website traffic in 6 months.

Product Development

Lead DevOps for a technical team of 5 engineers for 1 product - an MVP of a multi-integration analytics tool for startups

What People Say About Nic

“Unlike anything I've seen in my career.”

Nicole set the gold standard for problem solving through a bias toward innovation and a level of stick-to-itiveness unlike anything I've seen in my career.

Her best trait is that she loves solving new problems and figuring out elegant solutions, no matter how intractable to issue originally seemed.

She's an operational wizard with an unparalleled ability to execute.

Dara Wilson
former Head of Marketing at Even

"One of the most capable professionals I've ever worked with"

Nicole is one of the most capable professionals I've worked with.

While at Officely, she not only excelled at her own role but also wore many, many hats and worked with every team from product to customer success, helping out wherever she could.

Alice Dodd
Global content marketing manager at insider
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