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Led 3 international billion-dollar brands in their strategy and future vision across iEMEA.
Spent 20+ years building brands for some of the world's most famous creative advertising agencies. And created 3 brands from scratch.
With over 20 years writing copy, from DM to film, editing and commissioning Weber Grill's magazine, to product copy and blogs for ecommerce.
Led a team of 25 creatives, dealing with resources, holidays and personal problems. Dept won numerous pitches and over 30 international industry awards.
Created and written over 50 blog posts with pertinent SEO, some of which are cited on Wikipedia + involved in hundreds of edits for clients whilst working in advertising.
Built a funnel that created an engaged community that now has over 25k email subscribers to a newsletter.
Ran a 25-person creative department at Grey, including creative directors, art directors, copywriters and digital experts, billing at £7-8 million a year.
I learn quickly, and I'm keen to get stuck in wherever you need me!
During a 20 year career in international advertising agencies I have created and presented creative work to the highest level of brand stakeholders.
Built creative department's from scratch, interviewing hundreds of candidates whose skills are complimentary to each other.
Deep dived into numerous markets for both brands, business plans and pitch decks to understand the potential of the market, consumer profiles and personas.
Worked with developers to create consumer friendly UX thinking. Designed and created front end visuals for 4 websites that define the consumer facing brand.
Designed and implemented 7 pop-up shops and trade show stands that projected a brands look and feel that enticed visitors.