Lucy Aitchison


Education
International Relations (BA) - Queen Mary University of London & UCLA

Experience
I have over 2 years of experience in starting, running, and growing my own business. Through this, I developed strong skills in social media management, content creation, and growth management.

I have worked with multiple nonprofit organisations to implement effective fundraising initiatives and upgrade their online content output.

I’m constantly expanding my capabilities, learning new skills, and growing my knowledge base.


Core Skills

Business Growth

Built a magazine from scratch, maintaining a strong brand identity and loyal consumer base.

Data Analysis

Tracked growth and sales insights, using findings to guide business strategy.

Marketing

Implemented a range of social media marketing campaigns, increasing magazine readership by 55% within a month.

Content Creation & Creative Design

Produced online content for 3 nonprofits including a podcast, 10 infographics, and mini zine.

Copywriting

Wrote tailored copy for a fundraising campaign which drew in over $5,000, and social media copy reaching over 2,500 people.

Customer Service

Managed customer complaints through Instagram directly and swiftly, maintaining satisfaction and loyalty.

+ whatever else you need

I'm always looking to develop my skills, and I would love to help with anything you need!

Secondary Skills

Presentations/Public Speaking

Delivered harm reduction presentations and Naloxone training workshops to small and medium-sized groups.

Event Planning

Co-organised a fundraising concert which raised over $2,000, as well as 3 university society workshops with 20 attendees.

User Research

Carried out ongoing user research, monitoring insights to target ads internationally.

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